Boosting Time On Site….
Time-on-site, bounce-rates, pages-per-visit… These metrics measure similar things—are users sticking to your content like glue, or are they immediately clicking the back button to find a better result?
How users engage with your content is considered super important by Google’s machine learning algo RankBrain, if you can improve your time-on-site, you can improve your rankings. Let’s look at 4 simple techniques for getting users hooked to your content.
1. Increase internal links in your content. Creating relevant internal links within your content encourages users to open up more tabs and browse more pages on your site, 2 to 3 internal links per blog post is enough without becoming annoying.
2. Make your content readable. Use large font sizes, preferably 16px-18px so people don’t need to fetch the magnifying glass to read your content. Use short and simple words. And break your content down into subheadings, numbered lists, short paragraphs and sentences.
3. Use longer word counts. It stands to reason it takes longer for users to read long articles. And according to a study by Ahrefs, content with longer word counts attract more links automatically. Nice.
4. Use videos. Video will be 80% of all Internet traffic by 2021 according to a study by Cisco. Simply put, Internet users love video. Every user who watches a video on your page boosts your time-on-site metric in heavenly ways.
5. Use interactive media. Interactive media such as slideshows and online tools are time-tested techniques to boost time-on-site and user engagement.