Find out what you want website visitors to do
Before you publish your website’s homepage, or even begin writing it, you need to understand the purpose of your page. Are you looking to generate leads for one-on-one coaching services? Bring people to your brick-and mortar store. Online sales of books, products and services
Each web page may have a different purpose, which is okay. This process should be repeated for every page that you create. Let’s start with your homepage.
Many website owners, including myself, are blind to the importance of writing compelling web copy. They rush to publish any content to get their website noticed.
Publishing a website without a plan for the copy (a.k.a. The words on your website are like setting out on vacation without a plan for the copy, or how to get there. If you aren’t adventurous enough, you probably wouldn’t think of such an open-ended vacation. There are too many variables to consider, such as cost, travel time and enjoyment.
Referring back to your website: Flying blind can lead to a lot of problems, not least poor conversions. Here’s the deal:
What action do you want your website visitors to take?
If you don’t have a goal, your website copy won’t connect with paying clients and leads.
You can also start by knowing your destination and then follow the steps in this book to direct visitors to your call to action. This will allow them to take the next step towards working with you.
To help you decide your website’s goal, I have identified 13 actions that website visitors can take. These are listed on the pages below.
You should choose one of these for each website page. (Ideally, you can have several pages but it is more effective to focus on one call-to-action per page.
13 ways to convert website visitors into leads & clients
These are the 13 most popular actions that you can invite your visitors to try:
1) Get a free gift in exchange for signing up to your mailing list. The free gift usually contains information that can help readers solve problems, achieve goals, or even provide entertainment. You can format the information in many ways including special report, video, eBook, and so on.
2) Take a quiz. Quizzes are a great way for people to discover more about themselves. For example, you might ask “Is your website working for you?” ( Click Here to view a sample quiz entitled “Diagnose My Website: Cheat sheet for diagnosing problem areas on your website”.
3) Call for a free consultation. A free consultation is a great way for potential clients to get to know you if your business offers services.
Request a quote for web design/writing/VA/etc. Services
5) Register for a free webinar. Participants will need to provide their email address and name in order to be added to your mailing list. ( For an example, click here.
6) Call your workplace to speak with a representative.
To request information from an automated telephone line, dial a toll-free number
8) Get a free trial for a software/group programme/etc.
9) Use a coupon/gift card to redeem a coupon
10) You can visit your store/office to get a particular reason (e.g. to pick up a gift for free). At this time, you can introduce yourself and build a relationship with prospects.
11) Purchase an e-book, or any other product.
12) Buy a service package
13) Register for a coaching/group training program.
All the pieces are in place:
Brainstorm at least three top ideas for your home-page call-to-action.
Pick one. Are you unsure about making a decision. It’s possible to change your mind later. You can always choose another call-to-action if it doesn’t convert. It’s all part of the learning process.