Google Search Console & SEO

Google Search Console

Google Search Console, formerly known as Webmaster Tools, is an extremely useful tool to track how your website performs in search results. You can view:

Google Search Console
Google Search Console

* The number of times your website appears on Google search results

* How many searchers have clicked on your site?

* The number of times pages were found in searches

* The average search result position

* What websites link to you? How many times?

* If you have been subject to any spam penalties manually

*If Google has found security problems with your website

Sign up now and add your website to Search Console. If you don’t have an account, go to console/about. Follow the steps to set one up. To verify your ownership, you will need to add your website. Click the “Add property” button.

After you have added your website, you will need to submit your sitemap. This is crucial because your XML sitemap may not be linked from your website other than the robots.txt. Googlebot won’t know where to find it if it isn’t submitted manually to them.

The’sitemaps menu option’ should be visible on the left-hand side of the screen. This will allow you to paste your sitemap URL into a field. Google will notify you that your sitemap has been submitted. They will also periodically review your sitemap for any website changes.

The Search Results section is another useful feature in Search Console.

This section displays the keywords (keywords), the number of times your website has appeared for them (impressions), and the number (clicks) it has received from Google. This data is useful and a great way for you to track your SEO’s progress over time. The graph shows that clicks and impressions have increased over the three-month period. This is consistent for a website following the principles of this book.

Manual Actions and Reconsideration requests

The ‘Manual Actions tab is a vital part of Search Console. Of course, we are often asked how to determine if your website is under a Google Penalty. A notification will only be issued if a penalty is applied manually by Google’s webspam department. These penalties are rare and only apply to sites found to be violating Google’s quality guidelines.

Google’s algorithms will most likely ignore junk links if you visit* to buy 10,000 backlinks at $5. However, if they do slip through the net, and someone from the webspam team spots them on the internet, your site may be subject to manual action.

*Fiverr specifically asked me not to refer them as a source for low quality links. Fiverr, sorry!

A manual action is basically a manual “flag” against your site that can decrease or eliminate its visibility on Google. These are the most popular manual actions:

* Links to unnatural websites. Search Console will show you a list of links that are causing you to be penalized. You will need to contact the site owners to have them removed.

* A compromised website. Your website could be sending spam if it has been hacked. It happens to everyone at one time or another. Most often, it’s enough to update your plugins and refresh your site’s core file. Sometimes, the hack might be more complex and you may need assistance. Exposure Ninja has a Hacking Ninja who can help you.

You should take every step possible to resolve any manual actions against your website. You can request a review of the site using the manual action report. Once you’ve resolved the issue, the manual action should be lifted.

Note: If your website has been penalized for manual actions and you are unsure where to begin to recover your ranking, request a free website review

If you have been following these instructions, you should now have a site that is well optimized and has seen impressive ranking improvements. We’ll take these improvements to the next stage with offsite promotion.

Promotion of Your Website

After your website is optimized and more Google-friendly that an offshore tax haven, you can start promoting it online. Promoting your website is an essential part of getting it to the top of Google. Websites with many quality links to them will be easier to rank. Websites without links to them, or even great content, are less likely to rank well.

Andrey Lipattsev a Google search engine engineer confirmed that the three most important elements of SEO are content and links.

How links are handled is one of the most important areas in SEO. Back in the “olden days” of SEO (usually before 2011, getting links was as easy as clicking on “buy now” on a website that offered links for sale. Links volumes were discussed in many ways. They could be spoken of in hundreds, thousands, or even tens, of thousands. These links were a waste of time; they were automated blog comments, articles or listings on link directories’ that were purely for SEO. The only rule was that links are good for ranking.

Today’s world is much more complicated than it was yesterday. It takes real people doing real work to acquire links. This makes it difficult to acquire them today. The new methods are more precise than the old automated methods. This is why SEO companies are so successful today.

While many people lament the “good old days”, these changes are great news for you and me because they mean real businesses that get real attention will win. As ‘building great websites’ and “good onsite SEO” are becoming more common, so is “doing great offsite SEO” and “building a great site”. Google rewards websites that are discussed, covered, and mentioned. It rewards them according to the person who is talking, covering, and mentioning them.

Many of the methods you’ll find in this section are good for online marketing. However, this does not mean that all marketing can help SEO. Ranking increases won’t happen by accident. Each strategy will need to have a clear focus on SEO if it is to reap maximum rank benefits. This section won’t have any specific benefit other than improving your ranking. All of our actions will increase your visibility in your market, or make you more visible nationally or internationally.

These are some things that sound like hard work. These are the things to celebrate because lazy competitors will not bother with them. This is how you can determine which competitors are most likely to be crushed first.