How to find keywords to drive traffic to your website.
Once you have a list, it is time to find out how much traffic each keyword receives in Google. You could be targeting keywords that have zero searches if you don’t have search traffic data. With the right knowledge, keywords can be targeted with thousands or hundreds of potential visitors each month.
Google has recently restricted access to data behind Google’s search boxes, so we only have two options to find keyword traffic data.
First, if your Google Ads campaign is running and you are spending a small amount of money, then you can access the information free of charge in their Keyword Planner tool. You can also use keywordtool.io, a paid keyword research tool, for a monthly fee. Google made search data unavailable to all users. This has left paid keyword research tools as the only option to find traffic data for keywords.
You can sign up for a paid program with one of many paid keyword research tools, and then request a refund after you have done your research. This is not a great option, but it’s possible.
1. Google’s Keyword Planner allows you to estimate keyword traffic data.
Google Ads Keyword Planner
To access the Google Ads Keyword Planner tool’s juicy traffic data, you must have a Google Ads campaign that is active and be spending at most a small amount of money. Sign in and click on Tools at the top of the menu. Click on “Keyword planner” and then copy and paste the keywords you want into the box. Click the blue button to get started. Once you’re done, you’ll see the exact number of times each keyword has been searched in Google.
Mmm. Fresh data. This is exactly the type of data that we need.
We now know which keywords get more searches than others and, more importantly, which keywords don’t receive any searches.
2. Using a paid tool such as KWFinder to estimate keyword traffic data
Paid tools such as KWFinder are available if you need a more SEO-focused research tool. KWFinder is a great tool because of its simplicity, useful keyword suggestions, and competitive information. However, you don’t have to use it. There are many other options that you can search with a few Google searches.
Using KWFinder, an example: After creating an account, log in and select the area you want to target (e.g. If Los Angeles is your target market, enter your keyword ideas, and you can download the data. This will ensure that you focus on keywords with potential traffic, rather than chasing keywords without traffic or little chance of growing your business.
How to find keywords that rank well.
You now need to determine how competitive your keywords are. Once you have a better understanding of the competition of your keywords, it is possible to find keywords that you can rank in Google.
Let’s suppose you’re a second-hand book seller and want to market “book store online”. It’s unlikely that you’ll be able to compete with Amazon and Barnes and Noble.
Perhaps there is a hidden gem in your keyword list that few people are looking for, such as “antique books stores online”.
If your competitors don’t target your keyword, you have an advantage. If you do better SEO than your competitors, you will have a much better chance of beating them in rankings. This includes having a large keyword database for your research.
Next, clean this list and seperate the extremely competitive keywords from those that no one is aggressively targeting.
There are many ways to determine the keyword’s competitiveness. Below are my thoughts on the most common practices.
1. Manually looking through the list and comparing the rankings to see if any low-quality pages are showing up in the top results.
This can be useful for quick overviews of the market’s competitiveness. But, this is not reliable and you need to have real data.
2. Take a look at the number of search engine results that Google returns for your keyword.
After you have entered your keyword, the results are listed below the search box. This is a common tactic in SEO courses that are no longer relevant.
Why? The reason?
3. 3. Use the Google Ads Keyword Planner tool to calculate the competition score.
Be careful not to be seduced. This is a common beginner mistake and can sometimes be recommended as a way to assess SEO competitiveness for certain keywords on blogs. However, it doesn’t work.
Only Google Ads campaigns can use the competition score from the Google Ads Keyword Research Tool. This is a measure of the number of advertisers competing for the keyword via paid advertising. It is completely irrelevant to SEO.
4. Using a competitive analysis tool such as KWFinder’s SEO Difficulty Report.
You need to know the strength of pages that rank in the top 10 search results for a keyword in order to get an accurate idea of your chances of ranking high.
KWFinder’s SEO Difficulty Report is a great tool. KWFinder’s keyword tool will give you the ability to check difficulty and show you vital statistics for pages that appear in the top 10.
These stats are the most important. Domain Authority, Page Authority and Links are the most important. You can sometimes push your site up if it is more relevant to the topic. This is especially true if stronger sites have less links and social activity and are not specific, generic directory or aggregate type sites.
Next, enter your website into Ahref’s Site Explorer tool to see similar stats and set goals for beating your competition.
Ahrefs – All-in-One SEO Toolset
This knowledge will allow you to search for keywords with low competition and reasonable traffic levels. You can also set goals for the number of links required for a top listing. It is possible to find keywords that your competitors use, estimate how much traffic they get from them, and even see where their links are coming from.
You can find many site analysis tools and keyword tools by doing a few Google searches. Each SEO professional has their own favorite tool. The following tools are widely used in the field, and I use them often.
KWFinder – Keyword research & analysis tool
Ahrefs – All-in-One SEO Toolset
Moz – Keyword Explorer
Moz – Link Explorer
After you have finished this book, you will be able to work through the keywords research points included in the free SEO checklist. The process is explained in a step by step manner.
3. SEO on-page. How to tell Google what your page is all about.
On-page SEO refers to the process of making your website search engine friendly. Correct on-page SEO can help ensure Google finds the keywords you are looking for. It also gives you an opportunity to win easy wins and improve your site’s overall performance.
These are some of the considerations for on-page SEO:
1. Search engines should be able to see your site content.
2. Make sure that your site does not block search engines.
3. Make sure search engines are able to find the keywords you desire.
4. Site visitors should have a pleasant experience.
If you have some experience with websites, most of the on-page SEO can be done by yourself.
This chapter has technical sections for those who aren’t technically inclined. These sections should be read to ensure you are fully aware of what is required to rank in Google. After you have learned the basics of SEO, you can hire a web developer or web designer to implement these techniques.