How to make Google pick up the keywords you want.
There are many misconceptions being circulated about what to do, and what not to do, when it comes to optimizing keywords into your page.
Some bloggers are going so far as telling their readers to not put keywords in the content of targeted pages at all. These bloggers—I’m not naming names—do have the best intentions and have really taken worry about Google’s spam detection to the next level.
But it is complete madness.
Not having keywords on your page it makes it almost impossible for Google to match your page with the keyword you want to rank for. If Google completely devalued having keywords on the page, Google would be a crappy search engine.
Think about it. If you search for ‘Ford Mustang 65 Auto Parts’ and arrive on pages without those words on the page at all, it’s extremely unlikely you have found what you’re looking for.
Google needs to see the keywords on your page, and these keywords must be visible to your users. The easy approach is to either create content around your keyword, or naturally weave your keyword into the page. I’m not saying your page should look like the following example.
‘Welcome to the NFL jersey store. Here we have NFL jersey galore, with a wide range of NFL jerseys including women’s NFL jerseys, men’s NFL jerseys and children’s NFL jerseys and much much more.’
This approach may have worked 10 years ago, but not now. The keyword should appear naturally in your page. Any attempts to go bonkers with your keywords will look horrible and may set off spam filters in search engines. Use your keyword naturally throughout the content. Repeating your keyword a couple of times is more than enough.
It’s really that simple.
Next up, you need to ensure you have a handful of LSI keywords on your page. LSI stands for Latent Semantic Indexing. Don’t be discouraged by the technical term, ‘LSI keywords’ is an SEO term for related phrases. Google believes a page is more naturally written, and has a higher tendency to be good quality and relevant, if it also includes relevant and related keywords to your main phrase.
To successfully optimize a page, you need to have your main keywords and related keywords in the page. Find two or three related keywords to your main keyword, and repeat these in the page two or three times each. Ubersuggest is a great tool for finding keywords Google considers related to your main keywords—it does this by scraping suggestions from Google’s auto-suggest box. Use Ubersuggest and your keyword research to determine a list of the most related keywords.
Ubersuggest – Free.
Areas you can weave keywords into the page include:
– Meta description and meta title tags.
– Navigation anchor text.
– Navigation anchor title tags.
– Headings (h1, h2, h3, and h4 tags).
– Content text.
– Bolded and italicized text.
– Internal links in content.
– Image filename, image alt tag and image title tag.
– Video filename, video title.