Keyword research

Keyword research. This is the most important step in SEO.

Why is keyword research so important

For two reasons, keyword research is the most crucial step in any SEO project:

Keyword research
Keyword research

1. To find keywords that generate traffic. You could lose a lot of time trying to rank keywords that don’t generate traffic.

2. It is easy to rank keywords in search results. You can spend a lot of time and effort on a keyword only to discover that it is too difficult to rank on page one.

These goals will determine the success of an SEO project.

This chapter will discuss how to identify the most relevant keywords and how not to waste time searching for the wrong keywords. We must first define what a keyword means.

What is a keyword exactly?

You may be asking yourself, “What is a keyword?”

A keyword is any phrase that you want your website to rank for in Google’s search results. Keywords can be one word or multiple words. Look out if you’re trying to target one word. This will make it difficult for you to rank high in the search results. It is very difficult to rank high for single word keywords in search results.

These are some examples of different keywords:

Keywords for head-term keywords are keywords that contain one to two words (e.g. Classic movies

Keywords with long-tail keywords are keywords that include three or more phrases. classic Akira Kurosawa movies.

Navigational keywords are keywords that can be used to find a website or brand. Examples include Facebook, YouTube and Gmail.

Informational keywords are keywords that can be used to search for information on a topic. This includes keywords that begin with the …” keyword or “what is the best …” keyword”.

Keywords for transaction: These keywords are keywords that customers enter into Google to perform a specific commercial action. Jackets for sale online

Targeting head-terms or navigational keywords for brands is usually not worthwhile. They will not result in any sales, despite their high traffic numbers. Long-tail keywords that are informational, transactional, and long-tail keywords are great keywords for SEO projects. These keywords will bring you more customers.

How to create a huge list of keywords.

There are many ways you can skin a cat. The same applies to finding the right keywords.

Before you can search for keywords that drive a lot of traffic on Google, you need to first create a list of keywords that are relevant to your business.

Relevance is crucial.

Spending too much time trying to find keywords that are not relevant to your audience can lead to you targeting irrelevant keywords.

Examples of keywords that might be relevant to you if your business is an online retailer of football jackets in the United States include:

Football jackets on sale

Order football jackets online

USA online football jackets

You might want to avoid these keywords:

Photos of football jackets

How to make your football jacket

Manufacturers of football jackets

How to make a football jacket

The first pool of keywords is more relevant to football jacket retailers’ target audience, while the second pool of keywords is related but unlikely lead to customers.

Relevance is key. You must create a list with potential keyword combinations that you can use as a resource. This will allow you to find the top keywords with decent traffic each month on Google.

These are some of the most powerful strategies to create this list.

1. Copy keywords from your competitors.

If you feel sneaky, you could let your competitors do all the work and grab keywords from their websites.

This purpose-built tool is one of many. The Keyword Density Checker is a simple, free tool. This tool will quickly scan a page you have entered and pull up a list of keywords that your competitor has used to optimize their pages. This can be used to bulk up your keyword list.

Keyword Density Tester – SEO Review Tools

The Keyword Density Checker can be a simple tool to find keywords that your competitors have integrated into pages. Ahrefs’ Organic Keywords Report is more powerful. This tool calculates the keywords that send the most traffic to competitors’ websites. These estimates can be useful for bulking up your keyword lists and are fairly accurate.

Ahrefs reports can be very powerful but they also come with a price. Ahrefs offers a $7 trial and monthly billing starting at $99 after the initial trial. Ahrefs is best for advanced SEO practitioners, marketers, and SEO agencies.

Ahrefs – All-in-One SEO Toolset

2. 2. Create your master list.

It’s not always the best strategy to assume that competitors are thorough in their research. You can create a huge list of potential keywords by brainstorming different combinations of keywords.

This is done by drawing a grid of words that your target customer might use. Then, split the words into prefixes or suffixes. Then, merge them using the Mergewords free tool. This strategy allows you to quickly and easily create a large list of keywords that are relevant.




Where can I buy?

Middle word

– NFL jerseys

NFL uniforms

NFL jackets



Keywords combining

– NFL jerseys

Online NFL Jerseys

NFL uniforms

Online ordering of NFL uniforms

NFL jackets

Online ordering of NFL jackets

– buy NFL jerseys

Buy NFL Jerseys Online

Buy NFL Uniforms

Buy NFL uniforms online

NFL Jackets Available for Purchase

Buy NFL Jackets Online

Where can I purchase NFL jerseys?

Where can I purchase NFL jerseys online?

Where can I purchase NFL uniforms?

Where can I purchase NFL uniforms online?

Where can I find NFL jackets?

Where can I purchase NFL jackets online?

– NFL jerseys

Online NFL Jerseys

NFL uniforms

Online ordering of NFL uniforms

NFL jackets

Online ordering of NFL jackets

3. Going undercover and researching your niche.

There are 4.54 billion internet users, so even if your selling leopard print dog watches, there’s still a large community interested in your product. You just have to get out there and search for them.

Browse through Reddit, Quora and Facebook Groups. You can also browse Slack communities, Twitter hashtags and other online communities such as Reddit, Quora. Pay attention to the most popular topics and questions that are likely to come up again. There will be burning questions that need to be answered. This will help you generate the best keyword ideas, directly from customers’ keyboards. The following search queries can help you find additional niche-specific forums:

Forums containing “keyword”

Discussion board “keyword”

“keyword” online community

4. Use professional tools to uncover hidden trends on the internet.

It’s not a new idea to research Internet trends and get insights from Google’s search engine. Fortunately, clever people have created powerful tools that make this task easy. These tools should be part of your keyword research toolbox. These tools will help you save time and provide you with a lot of useful suggestions that you won’t find otherwise.


Ubersuggest is a must-have in any SEO guide. This handy tool shows you autocomplete suggestions that Google offers behind the search box. It offers country-specific data for languages and countries around the world, and it’s completely free.

Answer the Public

Answer the Public crawls the Internet to generate lists of customers with burning questions about your keyword. Answer the Public begins with phrases that begin with common question-type terms, such as “how”, “when”, “can”, etc., and then adds your keyword. It will provide long lists of phrases that contain prepositions such as “can”,” “is”, with, or without your keyword. It also lists the most common queries users use to search Google from a-toz. (Postpositions are optional, if you want to get fancy). It’s basically a huge database of questions customers have about your topic.


Sometimes ideas are popular before they appear in Google’s search engine. Buzzsumo is a content discovery tool that can help you stay ahead of these trends. Buzzsumo shows you the most viral content on the Internet at this moment. Even if other tools aren’t able to pick it up, Buzzsumo can help you keep an eye on what’s trending across the internet.

You’ll be able to find keywords that have high traffic and start to optimize your website using the tools above.