On-page SEO. How to let Google know what your page is about.
On-page SEO is the process of ensuring that your site is readable to search engines. Learning correct on-page SEO is not only important in ensuring Google picks up the keywords you want, but it is an opportunity to achieve easy wins and improve your site’s overall performance.
On-page SEO includes the following considerations:
1. Making sure site content is visible to search engines.
2. Making sure your site is not blocking search engines
3. Making sure search engines pick up the keywords you want.
Most on-page SEO you can do yourself, if you have a basic level of experience dealing with sites.
If you are not technically inclined, please note there are technical sections of this chapter. You should still read these so you understand what has to be done to achieve rankings in Google, you can easily hire a web designer or web developer to implement the SEO techniques in this chapter, after you know what it takes to achieve top rankings.