Outsourcing vs. DIY
The most important decision you can make regarding the future growth of your digital marketing business is whether, how, or when to outsource certain or all of this work. First, I want to say that almost all markets have seen businesses grow tremendously by outsourcing this work. My advice is that you should not outsource your SEO, even if you own an SEO company.
Second, my advice is to not abandon your SEO completely, even if you outsource some or all. It is important to learn the basics of the SEO company’s work and to keep track of their progress to see if you are getting quality work for your money. You shouldn’t ignore your marketing company’s activities, just as you wouldn’t put your head in the sand without checking the financials. You can’t ignore either of these potential impacts on your business.
Third, I would advise that you don’t underestimate your value if outsourcing is a decision you make. Exposure Ninja has a team of Content Marketing Ninjas who devote their time researching, writing, and editing articles on various topics. They are great at this. But they don’t know as much as you about your business. They don’t know as much about your business, industry, products, and future trends as you. You should integrate your expertise into every marketing plan. Don’t fall for the easy trap of thinking that SEO is just technical geekery. There are many things that you can do to improve your online presence. While a great SEO company can do this, you need to have a voice to amplify it!
These are the questions you should ask yourself if outsourcing SEO is something you consider.
* Do you and your team feel pressed for time? If you are planning to do SEO yourself, you will need to devote at least 10 hours per semaine. This could increase to 25-50 hours if you are in a highly competitive market.
* Are you able to do both creative and technical tasks? Or does your team have a combination of these skills? SEO is both technical (analysis keywords and search volumes, optimization of websites, etc.). SEO requires both technical (analysis of keywords and search volumes, optimisation of websites, etc.) as well as creative (content marketing. Blog writing. Planning outreach campaigns. Tasks. Results that are not balanced will result in results stagnating. For this reason, we usually have at least three people with complementary skill sets working on every SEO campaign. While it is possible to do it all yourself, it might be easier (and more enjoyable) to have at least one person to help you balance your abilities.
* Do you have funding sources? This could be sales investment or startup investment. It takes time before outsourcing SEO pays off. It might be more cost-effective to do your own SEO work if you have a limited budget. Very few companies can deliver significant improvements in this timeframe.
The last piece of advice I have is that even if you are able to do it yourself, it doesn’t necessarily mean you should. Every single client we have worked with is very protective of their time. They won’t let anyone else handle their SEO or the day-to-day aspects of their business. They recognize their unique talents and only use their time and energy for the tasks that they are best at.
They all seem to take an interest in the work we do.