Social Media for SEO Boost
Matt Cutts, Google’s director of engineering, announced in December 2010 that Google uses links from Twitter and Facebook in its ranking algorithm. Google engineers were actually working to understand the authority of social profiles to weight these links.
But, Google’s stance has changed since 2014. Matt stated in another video that ranking is not affected by social signals. This is the reason for this shift. Google is telling the truth? If so, how does this affect ranking?
Google stated that this shift was necessary because social pages are constantly changing and Google cannot be certain that the page’s content will be accurate or up-to-date at any given time. Matt mentioned in the announcement that Google had previously been blocked from crawling Facebook. This meant that the Google team was cautious about building tools to measure authority in the event they were again blocked.
Google may be lying, It could be. Google indexes tweets almost immediately and serves them in search results. It clearly has the crawl speed and crawl capacity to use social signals for ranking, if necessary. It would surely be doing it today if it were doing it in 2010. Many SEOs believe social signals play a role in ranking because there is a correlation between the social shares of pages and their prominent ranking. However, it has been suggested that this is not causation but correlation. The most popular content is shared frequently and ranks well. However, these things don’t have to necessarily be related. Our suspicions are that Googlebot crawls social media channels looking for links. However, just because they’re crawled doesn’t necessarily mean they will rank.
Google uses social signals to influence rankings. Both the jury is out and there is no definitive proof. This is your plan.
* Optimize all your social media pages
* Establish your authority on all platforms you use
* Create and share incredible content
* Do not expect social media to impact your ranking.
This last point is crucial. Many businesses invest so much time and effort in social media in the hope of reaping all kinds of benefits. However, very few of these benefits actually materialize.
Our most profitable and successful SEO clients have less than 1000 Facebook likes and very little interaction on any of their social media channels. You might think their businesses were dead if you looked at them on Facebook. But, it doesn’t matter to their success. They’re targeting searchers and not people on Facebook. While other SEO clients are successful, they have established strong social media channels and generated significant sales via Facebook, Instagram, and Twitter. However this is not the reason for their SEO success.
Profitable Social Media Marketing is a book that reveals some of the most lucrative social media marketing campaigns in the world. This section will focus on SEO and only look at ways to increase your social ranking.
Optimize your social profiles
You should have profiles on Facebook and Twitter. Each channel gives you an indexable “homepage” with the ability of adding descriptions and linking.
Optimizing your social media profiles is like optimizing directory listings. These are the key points to remember:
* Complete listings. Make sure your profile is complete with photos and descriptions about the business.
* Keyword usage. * Keyword usage. This is a good SEO technique and can help you get your profiles discovered by searchers on every network who are looking for people like you.
* Stay active in each channel. It is a bad idea to not post in the last year. This will not only look bad for search engines that may crawl your profile but also to people who are interested in looking you up.
* Link to your website via your social media pages. You can link from your business description as well as the “website link” field of most social networks.
How to get your business listed as an expanded listing on Google
You must sign up for Google My Business if you don’t have it yet at https://www.google.com/business/ This will allow you to control what information appears when someone Googles your business name.
If you have your Google My Business Page set up and your social profiles optimized, this type of expanded listing will be more likely to be displayed for your business.
Owners of websites with negative reviews or trash talk from forums or customers are often in touch with us. These websites can rank highly for their business name. Having your expanded Google My Business listing top the search page could be a great way to show your company in a positive light.
Optimize your Facebook Page
Make sure you have a Facebook Business page. This is not your personal profile. Go to https://www.facebook.com/pages/create to create a page for your business.
We have already mentioned that it is crucial to complete your profile. You want to clearly explain to Google and visitors what your business does. Use the keywords they are most likely to use to find it in the description space or’story’ area of your Facebook page. Positive reviews will also help you show that your business is trustworthy and reliable. As you can see, Google indexes Facebook reviews about your business. It is therefore important to get positive reviews on Facebook as well as Google.
How to Get Many Reviews on Facebook and Google
First, some universal truths.
1. Reviews are a pain. It’s a pain for both you and your customers. It’s not easy.
2. It is very rare for people to give you a review. People are often busy and lazy. Most people don’t care enough about your business to want to help it grow. It’s as harsh as it is accurate.
Keeping these facts in mind, automation is the best way to get more reviews than your competition. You can’t rely on asking people for reviews manually. After five heartfelt requests, there will be zero reviews. If you create an automated email that goes out to each person who buys from your company and contains a link to submit reviews, you will eventually see your reviews rise.
You can request your website and marketing review at https://exposureninja.com/google–book/. We’ll send you a link to our Google or Facebook review section so you can review the service. It’s automatic, so no one has to ask and our review count keeps growing.
It is possible to be tempted by third-party sites that sell reviews. Let me tell you about this strategy.
1. It works. It works. We have seen some of our competitors buy reviews, which is very frustrating for the client. TripAdvisor seems to have lost their focus at this point.
2. It won’t last forever. These companies will develop sophisticated algorithms to detect fake reviews and eliminate junk reviews.
3. It is usually quite obvious that you are doing it. Fake reviews are usually left by fake profiles who only leave negative or wildly positive reviews and review businesses from different locations. This is a red flag that your potential customers should not be looking at.
Fake reviews, despite their effectiveness, are not something we recommend. It is actually easier to build a business that gets good reviews and automates the collection of them than to just blag your way up the ladder.
Dale Davies, our Digital Marketing Manager has a great tip for brick-and-mortar businesses. He suggests that you put up a sign in your location that lists your WiFi password and also displays a “please leave us feedback on Google” message that customers can copy. It might surprise you to find out how many customers leave reviews while they wait for appointments.
This concludes the section on offsite promotion. You now know how to get backlinks from directories, videos and digital PR. Wow! These tools will help you achieve the visibility and mentions necessary to be market-leading.