In a nutshell, web analytics. How to measure your success.
The 21st century has seen web analytics change the way we do business. We can now gain insights into customers that were previously difficult to find, such as information about website visitors’ demographics, online interests, and other details. We can identify what works and what does not, reduce underperforming campaigns, and increase funds for winning campaigns. Web analytics make it possible to grow any business. For a quick overview of web analytics and how it can be used to benefit your business, read on.
Tracking your search rankings
It is important to track how your website ranks in search results for every SEO project. There are many reasons why this is important:
1. You can track your search rankings and see how they change over time.
2. You can monitor search rankings to detect potential threats such as competitors moving into your area or Google algorithm changes shaking up search results.
3. You can monitor the rankings of competitors and gain an overview of their activities if you want to be really tricky.
It is now easier than ever to track search rankings. Many all-in-one SEO platforms offer ranking tracking as part of their paid plans.
You just need to copy and paste your keywords to their rankings page. This will allow you to see where you rank for keywords in Google and how they perform on mobile and desktop, as well as track their movement over time.
Make sure to enter the keywords correctly. Otherwise, you might be trying to rank keywords in New York or tracking search results from San Francisco.
Google Search Console provides reports on search ranking, but they aren’t as customizable or detailed as professional SEO tools. Google has a history for hiding or removing keywords data from webmasters. This could be due to a variety of reasons.
Google Search Console reports are not enough for me. Unless you’re okay to wake up one day and find all your data gone because Google HQ changed the reports that were available to webmasters. Paid SEO tools track keyword ranking for a reason…
SerpWatcher, part KWDFinder – 200 Keywords Starting at $37 Per Month
Moz Pro Rank Tracking – 300 Keywords From $99 Per Month
Ahrefs Keyword Tracker – 500 Keywords Starting at $99 per Month
Search Performance Report – Google Search Console
Google Analytics: Why Use It?
Google Analytics may be something you have heard of. Google Analytics is the most popular web analytics platform. Although it has its flaws, Google Analytics is the best available and most comprehensive analytics tool for understanding site traffic. It’s also free.
Google Analytics is not installed on your computer. Install it now, and you can slap your web developer. I am not kidding. Growing a business online without Google Analytics is like piloting an airplane blindfolded. It’s hard to know what works and what doesn’t. You can also identify problems and fix them before they become bigger problems. This will give you a better idea of where your business is heading. Google Analytics can be used to monitor the performance of a company and is available for about 95% of businesses.
Go to the following URL to start Google Analytics. Click on “sign in” to create a Google account. Follow the steps to get started. If you have difficulty editing code on your website, your web developer may be able to assist you.
Google Analytics: How to Use It
Let me warn you, this is a risky proposition. Most data can be used by itself. This is correct. To gain real insight and awareness, it is necessary to be able compare data and spot trends over time. You can analyze and understand data in Google Analytics by using two methods:
1. Compare two date ranges.
In Google Analytics, click on the date input button. You can use the same timeframe to compare both. You can use date comparisons to compare this week’s performance with last week’s, last month’s performance to previous month, and last year’s performance against the same month in the past year.
2. Take a look at the charts for a longer time period.
You can simply look at the charts for the longest period and search for trends without having to compare dates. Although this isn’t the best way to find specific insights or hard-to-find information, it is useful for getting a birds-eye view of where your traffic is headed.
Notice: Seasonality can have an impact on many businesses. You may notice a decrease in traffic occasionally, but it does not necessarily mean that your site is performing poorly. Your market could experience a downward trend in some months. You can use the “compare 2 date ranges” approach to determine if your business is in a downward trend. Then, compare the traffic for the current month with the same month last years. If your site is seeing growth, it’s likely that you’re performing well regardless of seasonal trends.
Google Analytics’ Acquisition section is one that every marketer or business owner should pay attention to. Google Analytics’ Acquisition section breaks down the source of your site traffic. It is nearly impossible to make informed decisions about your website’s performance or marketing without keeping an eye on the traffic sources.
In the sidebar, click “Acquisition”. You can view the actual traffic that you have received from each source in the “All Traffic” section. You will be especially interested in the Channels section under “All Traffic”. This section lists the top sources that send customers to your site. You can also dig deeper to see the performance of specific sources that send customers to your website, such as search engine visitors and email visitors.
Organic Search report.
Monitoring your performance in search engines is crucial for the Organic Search report. The Organic Search report allows you to see the number of visitors you have received from search engines.
It is worth noting that Google made some changes to Google Analytics a few years back. These changes still have many search engine marketers and marketing professionals shaking at the sky. Google altered this tool in 2012 to hide large amounts of keyword information. This made it difficult to find exact information about keywords customers use to reach your site. Google, thank you!
If someone searches for a keyword using Google, and they have a Google account, it will be displayed in Google Analytics as “not provided”. This means that you don’t know what the person searched for before they arrive at your site.
Google has slowly increased the amount of keyword information. However, don’t worry. We can still assess overall search engine traffic performance by looking at total increases and decreases in our Organic Search report.
Click on the Acquisition tab in the left sidebar to view the Organic Search report. Click on “Acquisition”, click “All Traffic”, click “Channels”, then click “Organic Search.”
Imagine being able to narrow your audience down to a specific segment, such as search engine traffic, paid traffic, mobile traffic and iPad users. You can instantly see how many users have inquired about your site, how long they spend on it, where they live and how many sales they make. Segments is the name of this feature.
Segments are powerful. Segments can help you identify segments of your audience that are more likely to generate inquiries or sales than others. Segments can also be used to identify areas of your audience that are having trouble using your site. This will allow you to gain insight into how to improve your performance.
For deeper insights, click on the “Add Segment” tab at the top.
These are common terms used in web analytics.
Each time a visitor loads a page from your site, a Pageview is recorded.
Similar to a Pageview but one user can only load a page once.
A session is when a visitor visits the site and closes their browser. This session is added if the visitor comes back to the site again.
A user who visits your site and then returns to it at a later stage is considered one User.
A bounce is when a visitor leaves your website without visiting any other pages. Your bounce rate is the percentage of visitors who bounce. Marketers and business owners often ask: What is a good bounce ratio? There is no universal rule. There are many factors that affect bounce rates. A page that has a high bounce rate (+70%) could indicate that visitors are unhappy with the content or have technical problems.
Your site conversion rate is one of the most important metrics you should monitor. The conversion rate is simply the percentage of users who complete a desired action. You could ask for information, download a product or buy something from you. This would give you a conversion rate of three percent if you have 100 visitors and three of them complete a sale.
Google Analytics allows you to set up goals that you can use to track specific business goals and targets for your website.
You can set common goals such as newsletter signups and product downloads.
Call tracking–powerful insights for every business.
In the last few years, web analytics and VOIP technology have advanced at an incredible rate. It used to be difficult to track and attribute phone calls to marketing channels. But now it is easy and cheap to do so.
Even better, you can track all your calls, from Google, Facebook, Google Ads, and more. You can also find the keyword or ad from which a call was originated.
If you are curious about how this amazing technology works, call tracking platforms often use “dynamic number insert”. This technology presents different phone numbers to different users depending on their origin, and then tracks it in the platform. The data is presented neatly on a reports screen, or on a mobile application.
Let’s start by going over some popular tools to track calls.
Important points to consider when implementing call tracking.
1. Your “real” number should be visible on your website for search users as well as Google-bot. Your developer should be aware of this and ensure that your “real” phone number is visible at all times to call-tracking users. This will make it more difficult for search engines to rank your site higher.
2. 2.Ensure that the call tracking platform is compatible with Google Analytics and Google Ads.
3. You might check the connection between your CRM and a call tracking system if you use Salesforce.
4. For easy setup, make sure you have a plugin installed on your CMS. A plugin is a tool that allows you to set up your site in a matter of minutes.
There are many popular call tracking platforms available right now.
Call Rail is well-known for its simplicity, flexibility, international support and integrations with Google Analytics Google Ads WordPress WordPress. You can also enjoy cool features such as text messaging, voicemail, geo-routing and voicemail. Plans start at $30 per Month
Call Tracking Metrics
Call Tracking Metrics, another popular platform, offers international support, Google Analytics and Google Ads, WordPress integrations and other similar features to Call Rail. Online user reports have mentioned that Call Rail is preferred for its simplicity and flexibility. They also found Call Tracking Metrics difficult to use. However, in the end it’s best to try both platforms first and then decide which one works best for you. Plans start at $39 per monthly.
Additional web analytics tools
Many web analytics tools are available to improve the performance of your website. Google Analytics is great for understanding traffic performance. However, if you are looking for deeper insights, the following tools will help:
Crazy Egg – No cost to get started. Plants start at $24 per month.
Crazy Egg is an excellent tool to visualize how visitors interact with your site after they arrive. Crazy Egg allows you to create heat maps showing where visitors click on a page. Heat maps can be viewed that show how many people scroll down the page.
Visual Website Optimizer – 30 Day Free Trial
Visual Website Optimizer, a popular split testing analytics tool, is available. Visual Website Optimizer allows you to split-test different versions of your website and determine which version converts better, thereby increasing your sales.
Google Tag Assistant
Google Tag Assistant is an easy-to-use tool that can diagnose any problems with tracking codes for web tracking tools you have installed on your website. This tool is especially helpful for developers when there are obvious issues with their web analytics.
Google Data Studio
Google Data Studio is the perfect tool for data geeks. Data Studio is a powerful tool that can generate visual reports to monitor everything. This includes calls, ad campaign results on different platforms, search results, Salesforce leads, and your bookkeeping system. It’s also free!