As Seen On: Increase your website credibility 10x in a heartbeat
You’ve learned the power of the Logo Effect. And now we’re going to add gasoline to this proven influence strategy by throwing the big boy brands into the equation. The New York Times, Business Insiders and Mashables of the world. These are brands almost everyone will recognize. And when you upload their logo2 to your website’s homepage, you create a specific feeling in the visitor.
The wow factor
Your prospect lands on your page, sees your banner and tagline, and then her eyes land on your As Seen On section. You have appeared on The Washington Post, BuzzFeed, Lifehacker and numerous other household name websites. Your prospect’s eyes widen. She pauses…. Do you know what just happened? Hot damn is what just happened: you just blew your prospect’s mind.
Credibility indicators of this magnitude are some of the ultimate persuasive tools in a digital marketer’s toolkit. They command instant credibility of colossal proportions. Even if your prospect has never heard of you, these authoritative logos can lead them to believe you’re an influencer. Though you’ve never been endorsed by these brands, to a cold prospect, it may seem like you have.
What does an As Seen On section look like?
I highly recommend featuring an As Seen On section near the top of your homepage. To show you how it might look, here are some examples from my two websites:
Example 1: johnweiler.co
Example 2: ordinarydudemeditation.com
I have some pretty big names on these: A&E, National Geographic, Travel Channel and Mindbodygreen to name a few. Granted, not all the logos are name brands, but even smaller brands can boost credibility. For example, some of my audience are familiar with the lesser-known but popular blog in my niche PickTheBrain, and I instantly gain credibility because of this.
The key is to go after the biggest, most influential brands you can get, and then upgrade the logos you display as you’re featured on more prominent media outlets.
What qualifies you to use a logo on your site?
I’m not a lawyer, so this is not legal advice. I can only speak for myself and relay the message I have received from mentors: if my work has appeared on the media outlet, then I use the logo on my As Seen On section.
Do I ask for formal permission from the website I’ve been featured on? No. However, you could. I just don’t because it takes too much time.
If it makes you more comfortable to consult a lawyer or ask for permission, then do so. At the end of the day, be truthful and use your own best judgement. The choice to use other people’s logos on your website is a decision you must make on your own.
How do you get featured on prominent media outlets?
If you’re just starting out, getting featured takes time. While the next two chapters are dedicated to specific tactics you can use to land As Seen On logos, I do want to share one easy strategy you can use right now: HARO.
HARO stands for Help a Reporter Out. The site offers a great way to get publicity, be featured and earn a chance to display an influential logo on your site. How does it work?
You simply sign up for the service at www.helpareporter.com, and then you’ll be emailed up to three times a day notifying you about different stories reporters need. You are, as in the name, helping a reporter out. The reporters are generally looking for experts. As a business owner, you reply to the emails where your expertise can provide value to a reporter’s story. If the reporter likes your comments the best, you’ll be featured in a story that will appear on a media outlet.
As mentioned, HARO isn’t the only way to win logos for your As Seen On section while gaining influencer-status credibility. There are a few more tricks.
Note, the word “logo” here and throughout this website is not always a logo. Sometimes website owners (myself included) will upload a stylized version of a brand’s name, which basically looks like a logo. I use the word “logo” in this chapter to keep things simple.