Years in Business: A powerful way to add credibility to your website in less than 5 minutes
Now that you’ve discovered credibility indicators you can add to your website within your business’s first year, what about the ones that take longer? Ones that require years of work, clients and completed projects? Next on this list is the first of two indicators that cement your expertise instantly and demonstrate your vast experience. This one is incredibly easy and can be published on your website in less than five minutes.
How many years have you been in business?
Let’s face it, one or two years isn’t all that impressive. But if you’ve been operating your own business, or doing it at some level professionally, for three years or longer, mention that on your website.
Years in Business matters. It proves your success over an extended period of time. It proves you offer real solutions to real clients. And it shows you aren’t a scammer.
Companies have been using the old Years in Business trick for ages. I remember seeing it as a teenager, with clothing brands such as Eddie Bauer advertising the slogan “Since 1920.” And I’ve personally used this tactic on dozens of client websites for one reason: it provides instant credibility.
Best of all, this little credibility indicator can be added to your website in five short minutes. Simply find the appropriate spot and write it in.
Where to add Years in Business to your website
Years in Business is such a powerful credibility indicator that I recommend including it on your homepage, above the fold—and make it big and bold to attract attention. Two ideal locations are in your main banner or just underneath that in what I refer to as the Intro section. Here are two examples from my website, starting with the Intro section:
As you can see, my years of experience is listed in my Intro section’s headline. If I wanted to add it in the banner instead, here’s what it could look like:
Are there any ways to up your levels of years in business faster?
I’m glad you asked. Yes, even if you’ve been in business for less than three years, there’s a way around it. In fact, I should probably rename this chapter Years in Profession. Because technically, if you’ve been working in an industry for multiple years, you can use this number if you word it correctly. That’s exactly what I’ve done for my freelance writing business.
I officially launched johnweiler.co in February 2013. That said, I’ve been writing professionally since 2009, when I started scripting short stories for the Fine Living Network’s TV show Three Sheets. Because my writing career began then, I advertise that number on my website. Can you do the same?
Just ask yourself, “Have I been working in my industry for a significant number of years?” If you answer “yes,” then I’d recommend you add that number to your website.