Favicons can be seen immediately. What does yours say?
Your URL is not nearly as important. A pro email address is not as important. A favicon, however, is still very important.
You’ve probably seen thousands upon thousands of favicons, even if you don’t know what the term means. These icons are similar to company logos and can be found in the upper left corner of any browser tab. Here’s an example taken from my website.
Your favicon may not be noticed by all visitors to your website. However, if a prospect is not familiar with WordPress or Wix, their credibility will be damaged and they may leave your site.
Your logo will most likely be used to design your favicon. What if you don’t have enough money to purchase a logo? One of these is my recommendation:
Fiverr offers temporary favicons starting at $5
You should remove any automated favicon that you have on your website. A favicon that is not provided by your website platform is superior to any other.
It is a good idea to spend as much as possible on a professional logo or favicon. Although they are small details, they will make a big difference in your credibility and increase your bounce rate. A professional logo and favicon are likely to be less expensive than you might think. Let’s get to it in the next chapter.