Why you should have at least one photo on your website (and why quality is important)
Images speak volumes. Pictures are crucial because they accomplish something that I discussed earlier. They make your company human. They show that your company is managed by genuine, relatable people and not scammers. Your website’s most important task is to humanize your business. Visitors will quickly bounce if they have doubts about your motives and integrity. You can prove your legitimacy by sharing personal information, photos of yourself and your family, and writing in a relatable manner. It’s like telling prospects, “Hey! This is me!” I don’t have anything to hide. I am just like you. Let’s chat. Humanizing your business builds trust.
We’re still in Essentials, so we’ll be focusing on the minimum photo requirements to capture prospects’ attention and avoid most bounces. We’ll be discussing advanced techniques for how photos can boost your credibility in the next section. Let’s start with the basics.
One picture is all that’s needed for any new website
Faces are what people connect with. Both mentorbox experts Jon Morrow, a Smart Blogger expert, and Alex Mehr, a MentorBox expert, have spoken out about the power of photos featuring a face. Autogrow.co notes that face photos increase conversions.
Prospects trust people more than a faceless company. Photos of your employees and you show that you are real people, which will give you credibility in a matter of seconds.
This is why I recommend that you include a photo of your company’s superstar on your site. Even better if you have employees. You can also include a group shot of them. Make sure you get your faces and those of your employees in the photos.
How does your photo quality speak volumes about your business?
Is it a reflection of your professionalism? Does it suggest you are an amateur?
Your website’s photo quality should reflect your brand, product, or service. However, this does not automatically mean that your business requires professional photos. My writing business has a professional headshot. However, my meditation business uses selfies. Both cases work because the photos are good. Why?
My writing business is for professionals and businesses. Prospects may believe I am an amateur if I post a selfie to my website. Professional headshots are professional quality. A poor-quality image could suggest that you’re an amateur. This isn’t an easy rule to follow. The quality and style required photos will ultimately be determined by your brand.
My meditation website has many amateur photos and selfies, as I already mentioned. It works. Ordinary Dude Meditation is the brand name. People are drawn to it because they learn from ordinary men. Selfies and amateur photos can be very ordinary and are therefore appropriate for the brand. Instead, I would use high-quality photos of myself wearing a collared shirt with ties to confuse website visitors. They would think “Hey, this dude isn’t an average dude like me.” Also, they’d give me lots of bounces.
This is the real lesson: Your brand should be represented by your photos. Are you selling professional services? It’s not as easy as taking a selfie. Are you selling dude stuff, Instagram services, or a mom-and-pop business? Amateur photos can work in your favor.