What is the Best Website Design?
What do prospects see once they enter your online door?
What is the Best Website Design?
If your URL is your website’s front door, your design and layout are what prospects see as soon as they step inside. For that reason, your design is the second most important credibility indicator in the Essentials section of this book.
Will visitors see a disorganized, cluttered mess? Or a clean, professional layout that points them in the direction of solutions that improve their life or business?
Here’s how to avoid common website blunders:
4 signs of an amateur website
Disorganized: This is the most glaring mistake of an amateur website. Images and text are scattered about, and there’s no rhyme or reason to the layout.
Busy: Along with disorganization, busyness is also a sign of an amateur website. Busy websites are disorientating as there’s too much to focus on. It would be like opening up a hoarder’s closet—you instantly feel overwhelmed by the amount of stuff you see and slam the door (or, in a website’s case, bounce) right away.
Patterned backgrounds: If you’re thinking about adding polka dots, stripes or floral wallpaper to your site’s background, please don’t. Patterned backgrounds rarely work because they add an extra layer of busyness to your website. In other words, they distract the visitor from reading your text, buying your product and generally understanding what your website is about.
Plain: After reading the above three points, you may think plain would be a good thing. It’s not. Though plain is simple (which is good), it lacks excitement, creativity and is boring. The truth of the matter is that a potential customer wants to be excited to do business with you. And a plain design just leaves them unimpressed.
Now that you know how to avoid designing an amateur website, what can you do to increase your credibility? Let’s look at the characteristics of a professional website:
3 signs of a credible website
Sleek: The opposite of plain, a sleek website oozes professionalism. With its uncluttered, sharp and fresh appearance, it excites prospects and screams, “Buy from me!” Kind of like a hot sports car that wows a passerby.
Clean: Similar to sleek. A clean website is organized and has ample white space and contrast, which makes images pop. The website may also have a minimalistic feel.
Big and bold: Credible websites often use big and bold images in the main banner, on the homepage and throughout the site. When you see these images, they capture your complete attention.
If the above seven signs seem like too much to follow, allow me to simplify the process. There’s one question you can ask yourself to guide your design:
“Does my website look like it was designed this decade?”
Working at a website agency for a year and a half, many of the ugliest websites I saw shared a common trait—they looked like they were designed decades ago. If your website has even the slightest outdated feel of the ‘90s or early 2000s, it’s time to make a change.
If you need help with your web design, I do offer a detailed website critique/report, which includes a free consultation video call. The normal price is $300. But for readers of this book, I offer a special $100 discount.